The Equity Release Store has five values which define who we are and more importantly,

the ethics by which we stand.

They are our guiding principles that inform all thoughts, words, actions and decisions we make every day.

Simplicity

Simple terms, simple language – that’s our philosophy.  We want our clients to take charge of their finances, ensuring they understand our recommended solutions and the reasons why they’ll work best.

Trust

It’s essential we do the right work by you.  We’ll determine if equity release is the most appropriate outcome for you and your family.  Where possible,  we’ll involve your loved ones to deliver the right decision that gives you peace of mind. 

Responsibility

We have a duty of care to all our customers.  It is our responsibility to look after you, your wealth, hopes and aspirations for the future.   As equity release specialists and independent financial advisers, we’ll give you impartial advice and provide you with a holistic view of your financial circumstances before we consider equity release.

Empathy

We’ll stand in your shoes and do our utmost to understand, be sensitive and respectful to your thoughts, feelings and emotions as you contemplate your financial future.  We’re in your corner to reassure and help you make the most appropriate financial decisions.

Empowerment

We enjoy what we do.  We want to empower our clients, not baffle with science, but use our knowledge and skills to help you take control of your finances.  We want you to feel empowered and know you are making the right decision, for you and your family’s future.

. Our Fees

It’s important for us to be open and honest about our fees before we start, so there are no nasty surprises along the way.

Our fees are based on 3% of the first £100,000 of borrowing plus 1% on any amount over £100,000. This is subject to a minimum fee of £1,495. We will deduct any commission received from the lender from the total fee due.